Whilst the title of this article could be considered misleading, to be clear, we’re not talking about Christmas dinners or gift ideas. We’re focusing on those activities good recruiters tend to do, as their businesses typically wind down for the festive period and what best practice advice suggests.
Even with the best will in the world if you don’t have clients, you don’t have a recruitment agency. But how do you go about obtaining new clients without making the dreaded cold call? Clients are getting savvier at avoiding cold calls and even if you do get through, the chances of that cold call turning into your best client are low.